Every year, as the nights draw in and the first hints of winter sparkle in the air, there’s one unmistakable sign that the festive season has truly arrived: the return of the big Christmas TV adverts. For many families, these short films have become as much a part of the holiday tradition as decorating the tree or sharing the first mince pie of the year. And behind the scenes, the advertising world is gearing up for its busiest — and most expensive — moment.
Industry forecasts from the Advertising Association and the World Advertising Research Centre reveal that brands are expected to pour an astonishing £12 billion into festive advertising this season. From supermarkets and department stores to tech giants and high-street favourites, companies see Christmas as their most important opportunity to capture the nation’s imagination.
Some brands keep their budgets close to their chest. John Lewis, often regarded as the unofficial ambassador of Christmas advertising, never publicly reveals how much it spends on its seasonal campaign. But insiders say the investment is well worth it — and marketing specialists agree. These adverts are no longer just about encouraging shoppers to head to the tills; they’ve evolved into powerful storytelling moments that help shape a brand’s identity, stir emotions and spark conversations across the country.
For advertisers, success at Christmas isn’t simply measured in sales, but in connection — in creating a piece of festive magic that families will remember, share, and talk about long after the decorations have been packed away. And this year’s line-up promises to be one of the most creative and heart-warming yet.
Radio Christmas hopes you enjoy our Top Ten Christmas Adverts 2025. You might disagree with our choices, but we always value the comments you leave on YouTube.
